Stewart, C.; Leonard, G.S.; Johnston, D.M.; Huser, B. 2004 Effectiveness of communication tools developed by the 2020 Taupo-nui-a-Tia sustainable development project . Lower Hutt: Institute of Geological & Nuclear Sciences. Institute of Geological & Nuclear Sciences science report 2004/04 101 p.
Abstract: In 1999, Taupo district residents were surveyed to determine their attitudes towards and understanding of environmental issues relating to Lake Taupo, and their awareness of the Lake Taupo Accord process. Since then, a major new sustainable development initiative to protect Lake Taupo and its surrounding area has been launched. This project is known as 2020 Taupo-nui-a-Tia (or the 2020 Project), and is a partnership between the local community, Ngati Tuwharetoa and government agencies. As community involvement in the 2020 Project is considered vital to its success, a Communications Strategy for the project has been developed. Its purpose is to ensure that the general public are well-informed about risks to Lake Taupo and options for reducing them. This report presents the results of a recent resurvey of Taupo district residents which had the following aims: To determine the effectiveness of the 2020 Project Communications Strategy; To determine public awareness of and involvement with the 2020 Project; To determine any changes in attitudes and perceptions in a longitudinal sample of people who participated in both the 1999 and 2003 surveys; and To create a robust set of baseline data against which to assess future trends in the above. (auth)