Paton, D.; Johnston, D.M. 2008 A means-end chain theory analysis of hazard cognitions and preparedness. Lower Hutt, N.Z.: GNS Science. GNS Science report 2008/19 30 p.
Abstract: Building on the findings of EQC Project 01-479 in which three issues requiring additional research were identified, the overall objectives of this project were to: 1. Examine how people interpret preparedness scale items; 2. Develop an empirically-validated model that can guide the development and delivery of risk communication and public education strategies intended to encourage the sustained adoption of natural hazard preparedness measures, and identify a set of predictors of individual/household preparedness capable of being applied across communities and hazards; 3. Develop cognitive maps of reasons for evaluating preparedness in positive or negative ways and identify their implications for public education and community-based risk management strategies. (auth)