Buergelt, P.T.; Paton, D.; Johnston, D.M. 2009 Factors and processes influencing individual and community preparedness for a pandemic outbreak in New Zealand. Lower Hutt, N.Z.: GNS Science. GNS Science report 2009/09 16 p.
Abstract: Top-down communication approaches have not significantly influenced the extent to which people prepare for future pandemics. Research suggests that to develop and deliver effective risk management information for a pandemic, it is necessary to gain an understanding of how people interpret information, and how individual and environmental factors influence these interpretations. This qualitative study set out to provide these insights. Eleven people were interviewed for this study, between October 2007 and January 2008. Interviews were semi-structured and in-depth, with an average duration of just under two hours. The sample of participants was reasonably diverse with respect to personal and environmental characteristics as well as covering a range of preparedness levels for influenza pandemic. The study was undertaken during a period in which bird flu was not prominent in the public eye; undertaking this study during a period of quiescence provided insights into the most challenging period for risk communication. (auth/DG)