Recommendations for New Zealand agencies in writing effective short warning messages

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Potter, S.H. 2018 Recommendations for New Zealand agencies in writing effective short warning messages. Lower Hutt, N.Z.: GNS Science. GNS Science report 2018/02. 28 p.; doi: 10.21420/G20H08

Abstract: This report provides best practice for writing short warning messages for the public to achieve a desired behavioural response. The descriptions are based on an international literature review and preliminary results from primary New Zealand research. It is focussed on warnings for regional tsunami, and with additional examples for a volcanic eruption and flood event. They will be useful for messages of up to and including 930 characters, for use in channels such as cell broadcast (known as Emergency Mobile Alerts in New Zealand), social media, emails, electronic billboards, and any other short warning messages. The advice is summarised in the form of a checklist to help agencies involved in warning the New Zealand public to quickly construct and check messages. (auth)